Two Essential Pages on a Website

Today I want to share a quick story with you. If you’ve read my previous posts, you know that I once had a blog that didn’t go very far. It was an experiment to see if I really enjoyed blogging.

By hammering away at my primitive WordPress blog week after week, I discovered that I did love blogging, but I needed a little help. I knew I was supposed to make posts every week, but I had no idea what sorts of pages I needed to include on my website.


Nowadays, I would never even think of having a website without the following. My experimental  blog was not profitable for a couple reasons but mostly because it lacked these two pages!

You’re going to need an About Me page and a Privacy Policy page.

Understand the essential pages on a website.

Tutorial: Understanding Themed Pages >


What Is an About Me Page?

To understand what an about me page is, first let’s talk about what it’s not.


It is not a place to talk about your personal life, unless the website revolves around you and your life experiences. Don’t talk about your mom and your dad and your grandma. Don’t talk about how excited you are because you just graduated from high school.


It’s not a place to talk about how much you love your pets or your hobbies. Again, the exception to this rule is if your website revolves around your hobbies. If it’s a cat toy review site, go ahead and tell them what a crazy cat lady you are.


Selling scuba diving equipment? Sure, you can talk about those summers you’ve spent vacationing by the ocean. A little bit of common sense goes a long way, here. Your about me page is not like an online dating profile where you summarize all the important parts of your life.


It’s also not the place to go on a rant. Sounds crazy? People actually do this. I’ve seen more than one about me page that went bananas on some topic like religion or politics, and the website was an Amazon Associate store.


Now you know what an about me page is not. Let’s get into what an about me page is!


It’s a place to share your journey. I recommend starting out with a relevant story on what inspired you to create your website. If you don’t have a great story built up yet, that’s OK. Write about your expertise.


Your about me page is supposed to give the readers a feeling that they’re talking to someone knowledgeable in whatever topic they’re researching. If your name is Johnny and your website is called Johnny’s Unicorn Emporium, tell them how you’ve been collecting unicorn themed merchandise since you were a kid.


This is also a great place to share degrees, accomplishments, and other skills you bring to the table. Remember, it’s really about the reader. Wait, what?


You heard me. You’re writing this about me page to tell the readers what you have to offer them. If I’m writing an affiliate marketing blog, I’m certainly going to tell you that I’ve been doing this for years and I’m passionate about helping people reach their income goals.


A couple other tips:

  • Leave your email address so the reader can contact you.
  • Leading with all facts can get boring; throw some humor in there!

Having a strong about me page will not only make your readers see you as more credible; it also helps your site rankings. Now that you have a general idea what your about me page is all about, let’s talk about another essential page: the privacy policy.

What Is a Privacy Policy Page?

As boring as it may seem, your website needs to have a privacy policy page. A privacy policy is going to tell visitors what type of information you collect, how you got that information, and whether or not you’re going to use the information you’ve collected.


While not all Internet users check to see if a website has a privacy policy (they should!), you’ll still want to have one because it makes your website look more credible to those who do actually check.


Also, Google and other search engines will rank your website more favorably if you have a privacy policy because it signifies that you know what you’re doing and you’re serious about protecting people’s information.


For a simple affiliate marketing blog, you can find a free privacy policy template online. If you choose to copy and paste directly from a privacy policy template, make sure you download a plugin that allows you to exclude pages from getting indexed.


Wait, why? The search engines will see that you have a privacy policy, thereby increasing your credibility, but they won’t penalize you for duplicate content. If you do let the search engines index your privacy policy, it looks like you’re copying other websites.


Unfortunately, Google and the other big search engines aren’t yet refined enough to acknowledge that a privacy policy is something that’s going to be copied and pasted everywhere, and not to write off the entire website as a copycat because of it.


To get around this, I have a plugin called All in One SEO. I just check off a box, and the problem is solved. 🙂 (Useful default plugins = one of the perks of being a member at Wealthy Affiliate!)


So where were we? Oh yes. Privacy policies. If you feel like your business requires more than a generic privacy policy, or you can’t find one online that meets your needs, you can always get legal counsel. When in doubt, ask a lawyer!


Your Main Takeaways

  • The two essential pages on a website are an About Me page and a Privacy Policy page.
  • Without them, you lose credibility to your readers.
  • Not having them can delay your website getting indexed.
  • An about me page educates your readers about what you do on your website, why you’re qualified to run the website, and how to get in touch with you.
  • Don’t be boring; try to establish an emotional connection.
  • A privacy policy page tells your visitors what information you collect, how you get it, and what you do with it.
  • When in doubt, ask a lawyer!


Connect With Me!

Hey, everyone! Hope you enjoyed this blog post. If you have any questions or comments, please drop me a comment in the comments box below. Your feedback is super important to me. If you need to contact me directly, please send an email to:


I’m going to leave you with a couple links. One is to my About Me page so you can get an idea of how you want to design your own page. I’ll also leave you a link to my privacy policy. Feel free to copy and paste. Thanks for reading!


About Me >
Privacy Policy >

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